In the past, we’ve taken a look at some favorite filmmakers and their best commercial moments. In addition, we’ve seen the bizarre and wonderful Japanese alcohol commercials of actors from Bill Murray to Leonardo DiCaprio. But when it comes to the world’s most revered and iconic stars, it’s a bit more rare to see them in commercial moments helping to advertise a product. But staying in the vein of film, back in the late 1970s and early 80s, serious actors Laurence Olivier, Christopher Plummer, and Liv Ullmann were summoned by Polaroid for their own ad spots, which you can now enjoy.
According to Open Culture, Olivier’s 1972 spot was made under the condition that it was not to be aired in England—yet naturally, he sells it with the theatricality and intensity as if on the stage. Ullmann’s 1979 spot focuses on the making of memories with the SX70 Sonar OneStep, and in 1980, Plummer speaks of the “exquisite” nature of giving us photos in minutes. Take a look at the brief Polaroid spots below, and for more, get a taste of Tarkovsky’s famously stunning polaroid photos of his own, as well as some of the best on-set polaroid shots.