Zimmermann Gets Steamy for Resort 2012

If there’s one thing I learned while scoping the style scene at Coachella this weekend, it’s that sporting basic swimwear just doesn’t cut it anymore. Tastemaking partygoers frolicked from party to party in well-ventilated Lycra options that featured bold prints, bright colors and brave cut-outs, causing every top photog in town to stop in their tracks and snap, snap, snap. If you, too, were inspired by this spectacle to broaden your swimsuit horizons, then Zimmermann‘s latest range is right up your alley.


For resort 2012, the Australian cult label ventures into new territory by introducing print-plentiful swimsuits that are infused with a sportswear spirit. To add to the effect, famed photographer Simon Lekias shot the collection’s campaign in the sweaty sauna of a recreation center. Zimmermann creative director Tamila Purvis styled up-and-coming models Nicole Pollard and Lydia Collins in sneakers to give her gear some sexy grit. I’m particularly fond of the snakeskin number above (which would look awesome with some cut-offs) and the technicolor top below.


See the complete campaign here and look out for it when resort hits stores next month.

Photos via Oyster

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