Why Brian Atwood Is One to Watch

‘One to watch’ is a phrase thrown around exceedingly often in fashion, but if there’s one footwear maven on the rise truly worth taking note of, it’s Brian Atwood. You may remember him as the shoe designer that cast Rene Russo for his look book. While his coveted, high-priced women’s shoes have been making a splash among fashion cognoscenti for seasons, 2010 marks a big year for the ex-model and former Versace assistant. First off, the placement of his shoes in Sex and the City 2 is giving the designer a decided boost. “The New York and Milan-based designer made four custom pairs of heels for Parker’s character, Carrie Bradshaw, for Sex and the City 2, and created 30 decadent pairs for the actress’ whirlwind promotional tour,” says All the Rage. Whether he gets name-dropped in the sequel anywhere near as often as Manolo Blahnik did in the TV series, I have yet to see.

Meanwhile, in addition to piquing the fancy of SJP, Atwood has found fans in stylist Rachel Zoe and Victoria Beckham. “Zoe revealed she has designed a pair of over-the-knee platform boots” that’ll cost a whopping $2,915 and retail as part of the designer’s FW10 collection, says Coutorture. “I own every shoe Brian has ever made,” she adds. Atwood has also divulged that he’s collaborating with fellow designer Victoria Beckham on a project, about which details have yet been revealed. And he’s not necessarily stopping at shoes. He told Women’s Wear Daily, “for me, the sky is the limit if it keeps the integrity of the brand…Ralph Lauren started in ties and look what he has become.”

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