Who’s Next For Fast Fashion: Lagerfeld Followed By Ford?

Not even a week after consumers started picking H&M clean of its limited-edition collection by Lanvin’s Alber Elbaz, the industry is being hit with rumors of some pretty serious potential follow-ups. Tom Ford, whose namesake women’s wear collection (which debuts in Vogue’s December issue) will drop this spring, is, according to rumors, a potential candidate to follow in Elbaz’s footsteps. Fashionista is calling the speculated pairing of Ford and H&M “probably bogus,” which isn’t too hard to accept considering Ford’s SS11 presentation at NYFW this fall stood as a figurative middle finger to fashion’s increasing appetite for disposable styles and impatience with regard to the seasonal model. “To put something out that’s going to be in a store in six months, and to see it on a starlet, ranked in US Magazine next week? My customer doesn’t want to wear the same thing she saw on a starlet!” Ford famously says in Vogue’s December issue. It’s hard to imagine Ford now envisions extremely low-priced frocks from a store the produces trends as fast as they sprout as being reflective of his customer either.

But, you never know. Karl Lagerfeld is doing it a second time around, although not with H&M this time (the two collaborated back in the Wild West days of diffusion, in 2004). The infamous designer will be lending his name to a second lower-priced capsule collection come spring, which will be stocked exclusively at Macy’s. “We hear that the national retailer has inked a deal with the Karl Lagerfeld brand, owned by private equity firm Apax Partners, for an affordably priced ready-to-wear line that will range from jeans to gowns. The new line, slated to launch with a collection for fall 2011, is also expected to include a major online component, with e-commerce as a key distribution channel,” says UnBeige of the collaboration. Having premiered Madonna’s Material Girl line earlier this year and the Rachel Rachel Roy collection, the deal is quite a coup for Macy’s. And it just goes to show there will be no quieting of the designer collaboration storm anytime soon. Whether or not Ford will find himself at that storm’s center before long remains to be seen.

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