Next week, fashion platform Polyvore is hosting a Fashion’s Night Out contest that will award the grand-prize winner a trip to NYC to attend a Vogue photo shoot and a tour the magazine’s legendary fashion closet. Of course, anything backed by Anna Wintour and Co. is sure to be major, but even we were surprised by the list of contest judges: Blake Lively, Alexander Wang, and – wait for it – Grace Coddington. Pretty unexpected, right? Read on to learn how this contest will actually work.
Here’s the rundown, as told by Polyvore: “Starting August 15, 2011, Polyvore will dedicate a section of its site to showcasing merchandise from FNO online retailers. During this three-week event, Polyvore’s community of virtual stylists will participate in a contest to create the best sets featuring their favorite fashion items from Fashion’s Night Out. Each week a theme will be provided to inspire set creators, and each day of the competition a Vogue editor will select a set that best represents the weekly theme, to feature on Vogue.com. At the end of each week, two sets featured on Vogue.com will be entered to win an exciting Grand Prize. One winning set will be determined by a guest fashion judge and the other by a vote of Vogue.com readers.”
From September 5 through September 8 (the night of Fashion’s Night Out), Vogue will narrow down the list to six themes that Vogue.com visitors will vote on to receive the grand prize. The final winner will be announced on September 9. Peep the complete contest rules and weekly theme schedule here.