These days you’re not a burgeoning brand if you haven’t inked a deal for a designer collaboration or a diffusion line. Zac Posen, Proenza Schouler, Thakoon, Alexander Wang and Henry Holland have all done it. Now it’s Vena Cava’s turn. The graphically oriented women’s line from Brooklyn by way of Los Angeles designers Sophie Buhai and Lisa Mayock is expanding this year. Just in time for fall, the Vogue and CFDA-approved brand will be serving up lower-priced “organic cotton and jersey Ts, tanks and dresses,” which are all manufactured in their native LA says Women’s Wear Daily. Sound familiar? It is: Alexander Wang’s diffusion line–T by Alexander Wang–is pretty much identical in terms of what the collection entails.
Called Viva Vena, nothing in the line will retail for above $200. And, offering something a bit more ornate than your average Hanes (or Wangs, for that matter), Buhai and Mayock’s tees will incorporate the duo’s photo collages and hand-drawn prints. Look for them in stores like Barneys, Saks and La Garconne come July.