This is interesting: Uniqlo’s UK chief executive Takao Kuwahara recently sat down with The Wall Street Journal to reveal his raw thoughts on the massive fast-fashion retailer’s success. Rather than provide safe responses to run-of-the-mill interview questions, Kuwahara guest edited the piece by sharing 11 Uniqlo takeaways that ranged from refreshingly honest to downright lofty.
In addition to revealing that 90% of all Japanese people own Uniqlo, one of the most fascinating moments in the piece is when Kuwahara compares the brand’s value on customer service to that of Apple, declaring that the technology giant is their main competitor. "We don’t see ourselves as having competitors in the fashion-retailing space," he tells WSJ. He goes on to slam comparisons to the Gap, explaining, "we are not style-driven, we do not believe customers need advice on dressing themselves—they are smart enough to make their own choices."
Finally, he notes that although Uniqlo is in third place amongst international fast-fashion brands like H&M, Limited, Inditex (Spanish retailer) and the aforementioned Gap, they’re on a mission to become the "No. 1 clothing retailer in our sector within the next 8 years." If they keep rolling out compelling campaigns like this, we say they’re well on their way.
Photo via Styleite