Two New Denim Collabs Courtesy of Levi’s & JT

Two new denim lines will be soon be premiering at Brooks Brothers and Target thanks to collaborations with Levi’s and Justin Timberlake’s William Rast label. Levi’s is bringing classic jean styles to both Brooks Brothers standalone-stores as well as its e-commerce site. “Co-branded as Levi Strauss for Brooks Brothers, the $148 designs come in three fits and six washes for men, with all product made in the U.S.,” says Women’s Wear Daily. Each of the styles fit into a classic aesthetic category (read: don’t expect any heavy washing or distressing here). The denim line sells for about $50 more than Brooks Brothers other in house jeans collection, but (at least in terms of sales angles), it has the advantage of being U.S.-made.

Meanwhile, William Rast is following suit and bringing embellished Americana styles for both women and men to Target come Dec. 19. “The collection for Target was inspired by the essence of the William Rast brand—the iconography of biker culture and American denim heritage,” Colin Dyne, William Rast’s chief executive officer, told WWD. Unlike Brooks Brothers x Levi’s, this collaboration is likely to house a far more ornamented take on classic American staples.

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