Tibi Taps Fashion Editor Julia Sarr-Jamois to Model Their Spring Ad Campaign

Taylor Tomasi-Hill isn’t the only fashion editor with a hyphenated last name that occasionally models. Tibi designer Amy Smilovic asked 23-year-old Wonderland fashion editor Julia Sarr-Jamois to star in the label’s spring 2012 ad campaign, which was styled by Swedish fashion blogger Elin Kling and shot by Reed Young.


"I’m drawn to confident women with a strong sense of their own style," Smilovic tells us. "Julia embodies that and represents what I try and bring to the line each season." The designer asked Kling to style both the campaign and Tibi SS12 runway, which received high praise from the fashion world. We can’t wait to see what the brand has in store for fall 2012.



Photos: Courtesy of Tibi

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