The Season of the Boob

Following bust-centric catwalk presentations this FW2010 Fashion Week from Prada to Marc Jacobs, fashion critics have proclaimed it the season of the boob. Perhaps it’s a reaction to breasts generally getting larger? Or, at least according to sales in the bra department at Selfridge’s recently. Regardless, a slew of Victoria Secret models on high-fashion runways this past season proved that above the waist it’s fashionable to have a bit more bulk. And, according to Cathy Horyn in the New York Times today, that goes for below the waist as well.

“The female behind is again in the fore of fashion, though skinny models hardly exercise the imagination,” says Horyn. So, while plump posteriors were scarce on runways, styles that highlight that section of the body were everywhere one looked. Sound familiar? It is. Selling sex is as old as fashion itself. So is Horyn’s other takeaway from the industry’s most recent shows: the prototypical woman is “either good or she’s bad.”

For more evidence that this is the “season of the boob” check out these recent looks.

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