The Cobrasnake Now Playing Shopkeep

Mark “The Cobrasnake” Hunter has been playing shopkeeper via a virtual storefront on his site for months, but as of yesterday, he’s now got a fully functioning bricks-and-mortar shop in his hometown of Los Angeles. The store, called The Cobra Shop, isn’t open for business until June 16, but last night the party-photographer-turned-fashion-week-fixture threw down for a store opening bash that was attended by the likes of Jeremy Scott, Shepard Fairey, model AJ English, Peaches Geldof, and hordes of other Cobrasnake friends and fans. “A combination retail store-art gallery-secret clubhouse-video game arcade-photography studio-hot spot-recreational facility, The Cobra Shop is a bold new expression of the Cobrasnake lifestyle that is going to change your life forever,” Hunter’s site reads.

Among the items up for grabs: The Selby’s debut tome (as well as accompanying The Cobrasnake Unofficial Bootleg), stickers, pins, and loads of vintage clothing. The eclectic assortment of goods also includes “archival pieces from his friend Jeremy Scott, limited-edition screen prints by Shepard Fairey, shoes from DJ Steve Aoki’s personal collection, and select RVCA x Cobra Shop designs,” says Hunter has definitely been a trailblazer when it comes to self-branding and the transformation of a personal blog into total lifestyle phenomenon. So, don’t be surprised if other bloggers eventually start following suit with stores of their own.

Photo courtesy of The

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