Tara Subkoff’s temporarily deceased (since 2006) label, Imitation of Christ, made a comeback last night as New York Fashion Week came to a close. The designer, who was most recently in the press for her fight with brain cancer, is back in action, and by the looks of the show she put on, this is no mediocre second act. Barefoot models strutted down an AstroTurf runway in ethereal dresses with decidedly feminine allure—sweetheart necklines, touches of lace. The looks were wearable, and fitting for the types of Hollywood starlets Subkoff hangs out with, like Chloe Sevigny and Scarlett Johansson.The biggest change, perhaps, was in the label’s name, which is now simply Imitation. Subkoff might have stepped on quite a few toes during her previous reign at IoC, but the brand looks poised for a deserved return to fashion’s forefront.
Guys have something to look forward to, too. Although Subkoff and her former IoC designer partner, Matt Dahmave, suffered a falling out around the time of the brand’s dissolution, they’ve since reconnected. “She now is working with him on the Imitation men’s line, which she plans to tease at the show and fully relaunch for fall 2011,” says Women’s Wearily Daily. Perhaps the best news of all: the price point. Aside from made-to-order pieces, all of Imitation’s pieces will retail between $60 and $250.
Imitation SS11 via Style.com