Marc by Marc Jacobs’ SS09 ads have surfaced; well, specifically one printed within the pages of Teen Vogue’s February ’09 issue. The flesh-friendly photo features Brit “It” girl (and Gavin Rossdale offspring) Daisy Lowe wrapped in solely a sheet, save for a barely visible undergarment. It’s the handiwork of photographer Juergen Teller, who shoots all the MJ ad campaigns. The simple scene is significant for two disparate reasons.
One, it solidifies the stardom of Lowe, who essentially is joining the ranks of past MJ muses ranging from M.I.A. and Sofia Coppola to Victoria Beckham and Cindy Sherman. In other words, it’s not a bad place to be. And since Lowe was cast alongside Peaches Geldof in Agent Provocateur’s fall 08 ads, the model, who was likewise featured in last week’s New York Times Pulse, has landed a slew of Spring 09 campaigns including DKNY and Pringle of Scotland. And, two: The ad adds fuel to firestorm that is the fashion industry’s recent forgetfulness with regard to selling clothes. I first made note of the latter two weeks ago. Given the fact that the fashion industry is still reeling from the economic meltdown, it looks like sex is a far safer selling point. So, while a recession might mean putting sexy away with regard to dressing oneself, my guess is 2009 will bring an abundance of sexually charged fashion advertising.