Scott Sternberg — the CAA agent-turned-fashion designer behind Band of Outsiders and Boy — is a marketing maven. Having cut his teeth at one of the industry’s most cutthroat talent agencies, the Midwest-reared and LA-based designer is well aware how much image can effect others’ perceptions of you. And he’s not afraid to tell you what he thinks. So when The Style Advisor asked Sternberg for his top 10 “rules of style,” it’s little surprise that what resulted makes for an interesting read. For the full list, click here; for a few select gems, hit the jump.
● Opening a conversation with “What do you do?” makes you sound like a shifty, social-climbing dickwad. Small talk is for sissies, but if you’re stuck with it, you can certainly come up with something better than that.
● Cigarettes are a vile, dirty habit. Joints, on the other hand, are perfectly acceptable.
● Rabid atheism does not lead to attractive or acceptable cocktail-party conversation. You know who you are, and you need to chill. We get it, okay? God is for dummies. Now shut your hole.
● It’s just not cool to fart on a plane, even if everyone’s ears are plugged from the altitude and they can’t hear where it came from. Heed my warning: Airplane-fart karma is a bitch, and you will find yourself at the receiving end on a sleepless transcontinental red-eye soon enough.