A handful of discount retailers are launching beauty lines this year. First up are competitors Topshop and H&M. The first is launching cosmetics that will include a continuous core line (which ranges from $8-$20) as well as seasonal installations, the first installment of which launch in May. Not surprisingly the packaging, which boasts an appropriately punk-friendly aesthetic, is on point. Meanwhile, H & M is going green with its soon-to-launch beauty products. “The line includes shower gels, body lotions, scrubs and lip balms that all include natural and organic products certified by Ecocert,” says All the Rage.
Last to announce its foray into beauty is Payless. “Payless Stores, with 1,500 units, will introduce, starting Sept. 1, bath and body products under the names Zoe & Zac and Unforgettable Moments, linking back to proprietary shoe and accessory brands of the same names,” says Women’s Wear Daily. Keeping in line with its inexpensive designer collaborations with everyone from Alice + Olivia to Christian Siriano, there’s one field on which Payless can’t be beat: its price point. WWD says, “beauty products will include a collection of up to 60 items such as lotions, creams, fragrances and color for eyes, lips and nails. Prices will range from $2.99 to $19.99.”