Orla Kiely for Target Heavy on 70s Kitsch

Target’s latest collaboration is right on trend with nostalgia chic (which currently seems to be pervading everything from fashion and hairstyles to illustration), as well as a renewed interest in 70s style. Following in the footsteps of Cynthia Rowley, the fashion partnership in question is with Orla Kiely. The latter is a brand best known producing for vintage-textile laden clothing, accessories, and, of course, home goods. And Orla Kiely’s line for Target is no different.

Apartment Therapy has a preview of the earth-toned, Partridge family-appropriate wares, which include everything from dishes and an apron to TV dinner trays. While the collection is without a doubt heavy on the kitsch (and stocking up on all its elements might make for a not-so-pretty 70s overdose), when taken in small bits the collection is definitely cute. It debuts in February, just one month before Alexander McQueen’s rock chic-inspired line likewise hits the retailer’s racks.

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