Online retail maven Net-a-Porter is proving that virtual boutiques are in fact recession proof. That is, if they play their cards right. According to Drapers, “sales at Net-a-Porter rose by more than 50% to around £85 million for the year end to January 2009,” with pre-tax profits skyrocketing 300% thanks to ‘improved margins.’” Sounds like Christopher Kane’s Spring 2009 collection wasn’t the only one selling out.
The positive news has arrived just weeks before Net-a-Porter is to debut sister site Outnet.com, which will retail designer garments at outlet-appropriate discount prices. Considering the special appeal of inconspicuous shopping given the recession, it’s likely that Outnet will share in Net-a-Porter’s success. Wondering how exactly Net-a-Porter evolved into arguably the most successful online vendor of high-fashion designs? Check out the Times’ recent interview with the site’s founder, Natalie Massenet.