Mr. Porter to Host Fashion Show & Digital Campaign Inspired by ‘Suits’

Suits is USA Network’s little legal series that could that launched last June. It’s about a dude named Harvey Spector (played by Gabriel Macht of Love and Other Drugs), who is one of Manhattan’s top corporate lawyers, and his new associate named Mike Ross (played by Patrick J. Adams of Friday Night Lights), who is a college dropout that previously earned a living by taking the LSAT for people. Spector’s firm only hires Harvard alumni, so they pretend Ross is a graduate—and it works out! Crazy, right? But more importantly, they wear a lot of suits, and menswear e-commerce hub Mr. Porter has found a way to capitalize on that. 

Mashable reports that Net-A-Porter’s male-driven counterpart and Suits have teamed up to launch a live fashion show next Tuesday, June 12 at The High Line. The runway will be "set against a 60-foot LED backdrop and a view of the Hudson River" and "will feature around 35 looks" inspired by the series, curated by Team Porter.

In addition to releasing a dedicated mobile app and microsite for the project, a pop-up shop will be set up June 9 through 17 at 72 Ganesvoort where fans can create uptown-Spector and downtown-Ross looks via "Microsoft Surface Tabletops on a Samsung SUR40, which they can save, share and purchase through iPads in consultation with an on-site style associate." Other pop-up perks include shoe-shining services, grooming and a preview of the show’s next season.

To round out the feature-heavy partnership, a limited-edition version of Mr. Porter’s newsletter will be distributed by "Acne-suit-clad, bicycle-riding male models in New York, Los Angeles, San Francisco and Chicago." If this doesn’t put Suits on the map, I don’t know what will.

Share Button

Facebook Comments