Max Azria is no marketing slouch. The fashion designer sits at the helm of BCBG Max Azria Group, which includes a whopping 22 brands. Among them: Max and the once defunct Hervé Léger, which Azria recently resurrected thanks to his reintroduction of last year’s ubiquitous bandage dress. Now the Tunisian designer is teaming up with one of pop culture’s biggest money makers (that is, with regard to the under-18 set): Miley Cyrus. “Azria is said to have developed a rapport with Cyrus in the course of dressing her for events and eventually became acquainted with her parents — her father, country star Billy Ray Cyrus,” says Women’s Wear Daily. So, when opportunity knocked, Azria and Cyrus answered with a new juniors line for Wal-Mart. “The trend-right collection will bow in all Wal-Mart stores and on walmart.com in early August, the sources said, adding the line will include tops, pants, graphic T-shirts and shoes, priced under $20.” In other words, expect a lot of cross-branding from the trio: “Cyrus, who will be touring at the end of the year for her new album, “Breakout,” to be released July 22, will wear BCBG Max Azria styles. Her tour will reportedly be sponsored by Wal-Mart,” says WWD.
Meanwhile, across the pond in Paris, a certain red-carpet tabloid favorite is rumored to be causing quite a stir at Ungaro. According to Page Six, “[Lindsay] Lohan is currently in Paris, talking to the house about signing on as a creative consultant, and [head designer] Esteban [Cortozar] is not happy.” The latter is reportedly so displeased with the potential partnership that he’s threatened to leave his position if Lohan comes aboard. After all, the leggings designer and spray-tan connoisseur doesn’t exactly epitomize high fashion.
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