Marc Jacobs To Launch E-Commerce, Maybe Plus-Size

Marc Jacobs is following in the footsteps of countless other designers by launching his very own e-commerce destination. Set to debut September 15, the site will at first only service US customers, and will likely feature quite a few exclusive items. Jacobs’ longtime business partner, “Robert Duffy, hinted to the New York Times last month that the site will have different items than can be found on other retailers that sell Jacobs’s wares online,” says Fashionologie. Considering the proliferation of designer shopping outlets online—and how this can take away from the buzz of a brand launching their own retail outlet—this approach will surely set the store apart. Also set for September 15: Jacobs’ much-speculated-about bookstore, called Bookmarc, is set launch. The date also coincides with Jacobs’ SS11 show at New York Fashion Week. Talk about a full plate.

Don’t expect Jacobs nor Duffy to start resting on their laurels once all of these plans have come to fruition. In fact, an expansion into the plus-size market may not be that far off. “I’m a big guy 6’4″ 210 lbs. Not easy for me to find clothes. Of course I can have them made.I know how everyone feels.I try to diet but…. I don’t like the phrase Plus Sizes. Any suggestions?” reads a recent Duffy tweet posted on The Cut. Duffy then went on to add, “Your [sic] right. We gotta do larger sizes. I’m with you. As soon as I get back to NY. I’m on it! It will take me about a year. But stay with us.” So, the pro plus-size market will just have to wait with baited breath for now. But, should Duffy & Co. successfully introduce Marc Jacobs for larger shoppers, the real question remains, will stores even carry them? After all, as The Cut points out, Marc Jacobs already makes sizes as large as a 16, but stores have stopped stocking them.

Share Button

Facebook Comments