Madonna to Design for Macy’s

Rumor has it Madonna is gearing up to design lingerie exclusively for Macy’s. While no comment has been released from either the pop icon or the department store, WWD is announcing quite a few details about the prospective collaboration. First off, in addition to undergarments it’ll include clothing, accessories and shoes. “Label names under serious consideration for the product lines include Material Girl for the apparel and Truth or Dare for the lingerie and underwear,” says WWD, a hat tip to Truth or Dare the 1991 doc that followed Madge’s Blonde Ambition tour.

While the idea of Madonna and Macy’s may seem strange, it’s not the first time the fishnet-loving star has partnered with a lower-priced store. Back in 2007 she designed a collection called “M” for H&M, which included kimonos, tailored separates and, as was the height of headgear at the time thanks to Miuccia Prada, turbans. Unfortunately for Madge, her namesake collection was greeted with merely a “mild welcome in NYC,” says Reuters. Hopefully her second attempt can stir up a bit more excitement.

Whatever happens with Madonna and Macy’s, if the line does hit it will be entirely the Material Girl’s doing. “The singer is known to demand total creative control over her projects, which is one of the reasons she has yet to launch a fragrance,” says WWD. Apparently “beauty companies have been reluctant to meet her financial demands, while many question whether her appeal remains as strong as it once was.” Madonna controlling? Who knew?

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