Now that it has been speculated and confirmed that former Dior Homme designer turned renowned fashion photographer Hedi Slimane will indeed succeed Stefano Pilati’s role as YSL creative director, everyone wants to know where he’ll make the magic happen. Will he stick to tradition and work out of YSL’s Parisian headquarters or will he switch the game up and design from his homebase since 2007, Los Angeles? Ever the rebel, Slimane chose the latter.
According to British Vogue, although Slimane will maintain the design reins from his West Coast studio, "fittings will still take place in Paris and YSL ateliers will continue to work from the label’s Avenue George V offices." They also note that London-based Phoebe Philo of Céline is the only other creative director of a French fashion house to go against the grain and work elsewhere.
While Philo’s relocation definitely worked out for her (I’m pretty sure some Philophiles have physical shrines dedicated to Céline), I’m curious to see how the notoriously laidback LA will affect YSL’s European sensibility. Slimane’s first YSL collection as creative director is expected to drop this month.
On another note, Vena Cava now has a studio in LA, Vera Wang bought a home in LA, Céline is re-opening their Rodeo Drive boutique and Isabel Marant is setting up shop in West Hollywood—I suspect the grooming of a West Coast fashion capital.