Hedi Slimane is Changing YSL’s Name to Saint Laurent Paris

Hedi Slimane is certainly not shy about switching things up over at YSL. After announcing that he would design the iconic French fashion house from Los Angeles instead of its Parisian headquarters, Stefano Pilati’s successor intends to change the brand’s name from Yves Saint Laurent to Saint Laurent Paris. Bold move.

According to WWD, the revamped branding will be revealed in the coming months and "should be in place by the time Slimane‚Äôs first designs for Saint Laurent, for the spring 2013 season, hit the sales floor." I’ve used my superior artistic skills to draft a viable branding option, above. 
 
As for the YSL graphic logo, WWD trusts that it will remain unchanged since it appears on most of the brand’s famed footwear, accessories and beauty products. 
 
Slimane will be making his highly-anticipated runway collection debut during the spring/summer 2013 of Paris Fashion Week this fall. His first resort womenswear collection will be shown to buyers in the next few weeks. 
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