As much as I’d like to, I can’t hate on Gwyneth Paltrow. She’s an A-list actress, is married to that Coldplay dude, used to date Brad Pitt, can sing her ass off, can cook her ass off, is in ridiculous shape, is (sometimes) friends with Madonna, can name her kids Apple and Moses without flinching and, above all, is best friends forever with Jay-Z and Beyonce. She also has a weekly e-newsletter named Goop that, despite its pun-worthy name, is actually pretty popular within the blogosphere—so much so that Paltrow has managed to commission her favorite designers to create limited-edition clothing for it on a weekly basis.
Last week, the actress unveiled the first Goop Collection garment, which was an exclusive tee designed by LA-based luxury basics purveyors, Kain Label. Posed as a modernized version of the essential wardrobe staple, the T-shirt’s $90 price tag is defended by fancy add-ons, like grosgrain piping on the sides and shoulders, which was inspired by tuxedo tailoring. This week’s piece is a $200 wide-leg jean by denim label MiH. Most flattering on super tall girls like Paltrow, The Marrakesh come in an "unwashed pure denim" style and feature a retro faded flair.
While Goop Collection’s designs are classic enough to appeal to a wide range of consumers, the price tag is a little less relatable. Would you wear Goop? Would you buy Goop?