Forever 21 To Times Square, Arcade Goes Online

The arrival of a massive Forever 21 in Times Square is nigh. Set to occupy the former Virgin Megastore storefront, Forever 21 will open its doors to a sprawling 90,000-square-foot (read: an entire city block long) fast fashion behemoth in the middle of billboard-and-tourist heaven. To help ring in the highly-anticipated June 25th debut, the LA-born retailer has installed a massive countdown clock (pictured here). “Bonus intel: Our spies tell us that everything inside the store is white, including the chandeliers hanging from the ceiling over the escalators to the lower levels,” says Racked.com. In addition to a monochrome interior, shoppers can expect countless racks stocked with knock-offs and the cheap, disposable, uber-trendy styles with which the retailer has become synonymous. Meanwhile, fellow Angeleno clothing purveyor Arcade has taken its shop into digital territory.

LA’s Arcade boutique has been busy constructing a virtual storefront. The shop, which sits on Melrose, stocks the likes of Preen, Yigal Azrouel, and Kimberly Ovitz, among other designers. As of this week, shoppers from around the country can nab designs being housed at arcadeboutique.com. Also on view: a blog offering features like Creative Director and CEO, Rochelle Gores Fredston’s 5 favorite pieces from the shop and previews of what buyers have snapped up for future seasons.

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