First Look: Tom Ford’s Women’s SS11

In an especially intimate, 100-guest cocktail party on Monday, Tom Ford showcased his first women’s wear collection in six years for SS11. “It celebrated individual style, a point Ford made by casting a lineup of real women,” Women’s Wear Daily says of the luxurious collection, which was modeled by the likes of Lou Doillon, Beyonce, Lauren Hutton, and Daphne Guinness, among other iconic faces representing various age groups. There was silk fringe, a leopard pant suit, and “an ivory gown with a black corset visible from the back,” says Cathy Horyn of the red carpet-ready looks. “If the style referenced any period, it was the ’20s,” she adds.

Ford isn’t only making a women’s wear comeback: he’s looking to change the industry’s habits altogether. In fact, he has four key policies with regard to the collection that defiantly challenge the immediacy and rapid-fire turnover of images and information the fashion industry has come to represent. There will be “No full-look photos to run alongside fashion reviews,” “No complete run-of-show anywhere on the Internet,” “No magazine coverage until January issues, to whet the consumer appetite for February deliveries,” and “No celebrities wearing the clothes until December,” WWD says. The move sits in stark contrast to an anti-seasonal push that’s been adopted by everyone from Christopher Bailey at Burberry to Rad Hourani. But, if anyone can successfully shake things up, it’s without a doubt Tom Ford.

Share Button

Facebook Comments