Fashion’s New Favorite Buzz Word

Back in March of last year, Assouline released a book about bohemian-meets-jetset style that resulted in fashion’s new favorite buzz word: gypset. Haven’t heard it? Don’t worry, you will. For Julia Chaplin’s book’s purpose, the term was meant to connote “an international community of artists, designers, surfers, and bon vivants who live and work around the globe.” But, as fashion often does, the industry has appropriated the adjective for its own ends, mainly to signify a 70s, bohemian-inspired styles that no one making less than 3-figures could ever dream of affording.

LA-based celeb and fashion blogger-obsessed style site Who What Wear Daily has used the phrase to describe a sense of style in half-a-dozen or so posts over the last few months. Aussie label Oroton, which just hired Daria Werbowy as the face of its resort-ready line, has described its current look as “gypset.” And, in a recent Fall/Winter 2010 Accessories Wrap Webinar serviced by the trend forecasters at Stylesight, the word gypset was bounced around like royals on Spring Break.

The term epitomizes an aspirational lifestyle (one of traipsing around exotic locales with a never-ending expense account à la the late Talitha Getty); and, given the fashion industry’s recession-induced financial turmoil, it’s little surprise that a sense of lavish escapism is taking hold. That said, why does fashion always have to grab on to annoying hybrid lingo? Shootie, jegging, jort, and gypset should all have been retired before they made it to print.

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