Tom Ford’s directorial debut, A Single Man, may have just premiered at the Venice Film Festival (where its lead, Colin Firth scored the Volpi Cup award for his performance). But back stateside, quite a few designers showing Spring 2010 collections at New York Fashion Week have been bitten by the film bug. Shipley & Halmos and Tim Hamilton showcased film-centric presentations that forewent a catwalk and models this past weekend. Steven Alan presented an original film, directed by Adam Levite, last night in the Yard at the Soho Grand Hotel in place of a traditional runway show. And, as I mentioned Monday, Gareth Pugh debuted a four-part filmic installation in Milk Studios over the weekend in anticipation of his Paris runway show.
And, yesterday, 8 flights up from the garage that housed Pugh’s films, Alice Temperley brought her own version of sartorial cinema to NYC. The latter included literal mannequins outfitted in SS10 Temperley London looks lined up beside a carnival circa the 20s-themed short film. Shortly before the presentation, Temperley mused on the show’s concept via email. “We wanted to challenge the conventional way of presenting a collection in the attempt to come up with something completely innovative and before unseen. We also wanted to make the collection accessible to a wider audience on a global scale and take into consideration those who are unable to travel due to restricted travel budgets. The new Format is also sensitive to the ever increasing environmental issues surrounding the seasonal traveling.”