A few seasons ago fashion designers collectively struck up an obsession with film. Video look books became the norm and countless catwalk presentations introduced video components, such as a backdrop of a simultaneous 3-D presentation across the Atlantic. According to the International Herald Tribune, fashion’s filmic fixation has anything but subsided. Most recently Karl Lagerfeld has done it for Chanel; meanwhile John Galliano cast French thespian Marion Cotillard in his latest cinematic installment (courtesy of David Lynch) for Christian Dior, “Lady Blue Shanghai.” Gucci too showed its support of director Martin Scorsese by sponsoring his restoration of Luchino Visconti’s “Il Gattopardo.” Prada too has followed suit with a short film, called “Riviera Love,” in promotion of its new sunglasses line.
Comme des Garcons did so too in honor of its latest perfume, Wonderwood. And major luxury fashion houses aren’t the only ones dipping their toes in the film pool. Kate Moss has placed herself in front of the camera to promote her latest collection for Topshop. Chrissie Miller of Sophomore recently confirmed her plans on shooting a video look book for her next collection as well. So, don’t expect the prolific production of of these sartorially-driven slices of cinema to slow anytime soon.