Fashion Flooded with Designer Collaborations

It seems like every time you turn around these days, another designer collaboration smacks you in the face. An “x” between two designers’ names is about as ubiquitous in fashion right now as references to the recession. Erin Wasson x RVCA just hit stores’ racks, as did Steven Alan and Opening Ceremony for Uniqlo; meanwhile Matthew Williamson’s wares for H&M hit stores April 23. Urban Outfitters is host to a dozen different designer collaborations (among them: Charlotte Ronson, Grey Ant, and Obesity & Speed). While exposure for burgeoning brands and the opportunity to land designer duds at diffusion prices is no doubt beneficial for all parties involved, is fashion destined for designer collaboration overload?

Time will tell. For now, just be sure to mark your calendars for the launch of both Yoko Devereaux x Urban Outfitters and Filson x Urban Outfitters. Pegleg and Betsey Johnson’s respective partnerships with Opening Ceremony are both likewise worth checking out. And all fans of Alexander Wang’s exorbitantly priced biker shorts will be happy to know that cyclist brand Cyclodelic has teamed with Topshop. As to the question of over-saturation, if the increasingly ever-present trend means bringing Jil Sander out of retirement, I for one will welcome every last designer collaboration with open arms.

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