Fashion’s love affair with film looks like it’s only gathering steam. While Chrissie Miller has promised a narrative short for her FW10 collection (a cinematic installment has become a seasonal signature of her brand, Sophomore), a few designers are getting into the pictures game for the first time this coming fashion week. Proenza Schouler is entering the medium with a bang, having enlisted cult adored director Harmony Korine to capture the essence of their collection on film. “[Lazaro] Hernandez and [Jack] McCullough armed Korine with one of [Christopher] Wool’s photographs and a batch of their designs, which Korine took to Nashville, Tennessee, or as he puts it, ‘the greatest place on earth’,” says Nowness. “The resulting film (turned around in just one and a half days) is classic Korine: jagged, poignant, beautiful. Its protagonists are anxious teen girls on the threshold of adulthood—’part of the system, yet still outsiders,’ explains McCollough.” Stills from the film and a Q&A about with the duo is on Nowness as of today; the film in question won’t debut until September, when you can find it on Proenza Schouler’s site.
Alexander Wang is following suit with a short film that will premiere on his site as well as outlets like French Vogue, LOVE, and Style.com, among others. “The short video features model Abbey Lee (‘dancing and moving along’) and works the subtle Wall Street vibe that inspired Wang’s fall collection,” says WWD. “Abbey’s not walking down Wall Street past buildings, but there’s wind and newspapers flying all over the place. It’s very moody and seductive—like looking at a perfume ad where you feel for the girl a lot more. Rather than saying, ‘here’s the product,’ this is more about expressing ourselves,” says Wang (who doesn’t deny a Wang-certified fragrance could also launch at some point in the future).
And over in Italy, Stefano Gabbana and Domenico Dolce are taking their filmic interest one step further by forming their very own production company, Dolce & Gabbana Motion Pictures. Their first creation is a short called ‘Quando Quando Quando,’ which will be released on September 7th, and looks a lot like a perfume ad meets anything by Michelangelo Antonioni circa the 60s. That said, don’t expect any of these designers to be pulling a full-on Tom Ford just yet.
Photo via Nowness.com