Edun Fall Campaign: Ryan McGinley Trades Wild Butterflies for Owls

As a follow-up to Ryan McGinley’s spring 2012 campaign for Edun, which featured pretty people with wild butterflies all up in their business, U2’s Bono and his wife Ali Hewson asked the illustrious photographer to snap their label’s fall ads. You can’t really say no to Bono, so McGinley rounded up a gang of brave models, found some endangered birds, and went to town. This is "Birds of Prey."


In the new campaign, three models gracefully manage to maintain their composure as five birds do their bird thing all over them. From an endangered Barn owl chilling on a bald women’s head to a wild falcon landing his sharp claws onto a dude in leather (don’t worry, he was wearing a big bulky glove for the shot), McGinley nails yet another eye-catching shoot for the ethically and socially responsible company. As for the clothes, Edun’s Africa-inspired fall offerings feature heavy knits, tartan shirts and jungle print dresses. Peep more images here.

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