Does This Miu Miu Ad Offend You?

Miu Miu was recently hit with a number of complaints over this image from their SS11 campaign. Two people reported to the Advertising Standards Authority that 23-year-old Polish model Kasia Struss appears to be “significantly underweight” in the ad, wearing a dress with a plunging neckline that reveals her thin frame. This resulted in an investigation by the ASA, claiming that the Italian luxury label might have breached social responsibility guidelines. As of today, Miu Miu has been cleared of charges.

The Telegraph reports that the ASA cleared Miu Miu of the breach, quoting the self-regulatory organization: “ASA noted that the model in the ad was slim, and that the lighting effects, make-up and low-cut dress emphasized her body shape. However, we considered that the ad was typical of those used for fashion products and that the model did not look significantly underweight. We therefore concluded that the ad was not irresponsible.”

So, what does Prada, the Italian fashion house that owns Miu Miu, have to say about it all? A spokesperson explained to the Telegraph that Struss is “naturally tall and slim” and that the campaign was “dramatic and high fashion and featured statuesque models.”

Although Struss doesn’t necessarily look any thinner than the rest of today’s high-fashion models, it’s worth noting that both the ASA and Prada’s essentially tautological responses fail to address the elephant in the room: that “typical” “dramatic” “high fashion” models and photo shoots glamorize a dangerously thin body type.

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