DKNY’s Short Films; Vogue’s Indie Rock Obsession

From Karl Lagerfeld for Chanel to David Lynch for Dior, there is no shortage of fashion brands making films these days. Now Donna Karan is following suit. Women’s Wear Daily says, Karan’s enlisted “the help of Kelly Cutrone and creative agency, All Day Everyday—[and] is launching a short film to promote the designer’s Eldridge bag.” The film is shot by Jake Sumner (scion of Sting and Trudie Styler) and stars Christina Ricci. And it won’t be the only film from Karan and Cutrone this year.

Karan chose director Kai Regan to film a spot featuring 14 models wearing DKNY’s Cozy sweater in different ways while marching around NYC to the sound of the Yeah Yeah Yeahs’ “Heads Will Roll.” In its upcoming January issue, Vogue appears to have caught the indie rock bug as well. Included in the Steven Meisel photographed feature are rockers like Vampire Weekend, Beirut, MGMT, Golden Silvers, the Horrors, and Adam Green. The only model in the mix is Sasha Pivarova. Given the fact that this is also the issue in which Vogue highlights seven different fashion bloggers, it’s interesting to see the magazine focusing on such young talents. Perhaps the rag that’s felt stale for months is finally looking to freshen up and revamp its image.

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