Meet Cheap Monday’s new creative force: Ann-Sofie Back, a Swedish designer best known for envelope-pushing creations bordering on the macabre. The designer, who has been working in London for years but recently moved back to Stockholm after getting hitched, presented “arguably the scariest show to ever grace London Fashion Week,” says Vogue UK. She’s teamed up with Fred Perry and Topman in the past, but now she’s assuming a seat at the helm of one of Stockholm’s most successful fashion brands.
“Following 10 years based in London, Back will now assume control of all areas of product design with the exception of denim — which will remain the responsibility of Orjan Andersson — in order to increase the profile of the other areas of the collection.” It seems like a potentially dynamite partnership, given that Andersson no doubt knows his denim, but Cheap Monday — as a full men’s and women’s line — has as of yet not assumed the kind of cult status its jeans have generated. Simply put, this may be an increasingly interesting line to watch.