Bras Can Now Control Body Temp and Other Useless Lingerie Developments

Looking to cool down or heat things up this year? Well there’s a bra for you. Apparently there’s a lot going on in the world of lingerie that extends beyond giving breasts and buns a boost. “A Dutch-designed anti-wrinkle bra that can iron out crinkly cleavages as a woman sleeps, and a smart Slovenian brassiere whose foam cups expand with body heat when the wearer works out or flirts, are amid innovations at the January 23-25 Paris trade fair,” reports the Independent. Ironing out your breasts– sounds pleasant.

Also entering the fray of multi-tasking underwear: bras that can moisturize your skin. There is a brand new “French lingerie line called Milkshake in a fabric made of milk proteins that contains 10 amino acids to hydrate the skin,” adds the Independent. Hmmm, I’m skeptical. This all sounds a bit like the recently released Reebok kicks that claim to tone your butt simply by walking in them, which sound too good to be true.

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