Blake Lively is the Face of Gucci’s New Couture-Inspired Fragrance

Given that Blake Lively has been somewhat of a style darling ever since she graced the set of Gossip Girl back in 2007, it’s hard to believe that she only landed her first official campaign last year as the face of Chanel’s Mademoiselle handbag line. But now that the hit CW series will air its final season this fall, the 24-year-old blonde bombshell is looking to grace high fashion brands with her lovely mug on a more frequent basis, starting with Gucci. 

Telegraph reports that Lively has been tapped by the iconic Italian fashion house to front the campaign for their new fragrance called Gucci Première, which is named after their couture line launched in 2010. Gucci’s creative director Frida Giannini tells Telegraph that Lively’s "unique style and charisma" made her a shoe-in for the Hollywood-inspired scent. Film director Nicolas Winding Refn (of Drive fame) directed the campaign’s short film, which will debut on September 1st at the Venice Film Festival.
No one is more thrilled about this collaboration than Lively’s beau, Ryan Reynolds—Gucci suits for life!
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