Bethenny Frankel Unveils Skinnygirl Shapewear Campaign

Whether we like it or not, Bethenny Frankel is on a mission to make Skinnygirl a full-blown lifestyle brand. After the crazy success of Skinnygirl Margaritas and, most recently, Skinnygirl Sangrias, the former Real Housewives of New York cast member turned reality breakout star turned millionaire mogul has decided that Skinnygirl should move from booze to body. Enter Skinnygirl Smoothers n’ Shapers.  

Per the release, Frankel’s new shapewear line is the "practical, affordable solution for women" and is coined as "the shapewear you actually want people to see." In other words, they’re fancy Spanx. To call to the line’s target consumer, Frankel has launched a "Real Woman" campaign, where she taps women of all shapes and sizes (her hair stylist, makeup artists and personal assistants) to model the collection. Catch the campaign’s official launch on Bravo’s Bethenny Ever After tonight and, if you’re so inclined, shop Skinnygirl Smoothers n’ Shapers here.

Share Button

Facebook Comments