Anthropologie: The New Target

Anthropologie is pulling a page right out of Urban Outfitters’ or Target’s playbook. Specifically, the chain retailer has been embarking on a number of noteworthy designer collaborations. First there was news of a partnership with Ruffian. The fashion brand has crafted a decidedly French-feeling FW09 capsule collection for Anthropologie (think Catherine Deneuve circa the 1960s), including dresses, tights, tops, coats, and candles, all of which are currently online.

Now comes a follow-up that’s likely to engender just as much hype. British design duo Mark Eley and Wakako Kishimoto of Eley Kishimoto have teamed up with Anthropologie to create an ongoing collaboration in the form of a new line called EK Jam Factory. The premiere collection will debut in conjunction with Anthropologie’s expansion into the UK market, with a brand-new boutique in London’s Regent Street (which opens this Friday). Seeing as Vogue UK is the only outlet to report the news, sadly it looks as though this collection might retail solely across the pond.

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