Alexander Wang Expands, Serves Up Suburban Chic

Alexander Wang is showing no signs of slowing down. In fact, all eyes are on the 26-year-old designer as Wang, who just debuted a suburban chic-inspired resort line, was nominated alongside Marc Jacobs and Donna Karan for the coveted title of CFDA women’s wear designer of the year for 2010. Even so, the fledgling talent doesn’t seem to be resting on any laurels; since launching his lusted-after women’s line a few years ago, Wang’s added men’s wear, a diffusion line, and accessories to his empire—along with the occasional collaboration. Now, the Young Turk is looking to appease older, more conservative clientele (an approach Wang likewise took with his FW10 collection, which was inspired by Wall Street). “After last season we started looking at our carry-over business, what our customers come back for again and again,” Wang, who will launch a basics line later this year, told Women’s Wear Daily of the new collection.

According to Wang in WWD, “The new line, which will start with a tightly edited range of three pants, two jackets and one flat-front shirt,” is a way of going more democratic. That, and it broadens the demographic range to which his designs appeal—considering his brand is as recognizable as ever, this can only mean a boost in profits.

Meanwhile, in other Wang news: the designer has premiered his Resort 2011 collection, which is chock-full of looks not exactly fit for the older, office-going customers likely to be fans of his not-yet-launched basics line. “With notions of farms and handmade items in mind, for resort Alexander Wang explored the ‘suburban’ or rather ‘not urban,’ as he corrected, side of his sensibility,” says WWD of the collection. This includes 90s-appropriate cropped knit tops (with models sporting a single Angela Chase-approved braid), plenty of pleated skirts, and earth tones like khaki. And, since fashion somehow still hasn’t gotten over its bizarre hosiery fetish du jour: white socks with burgundy open-toed sandals. Put simply, it’s a style that screams Lolita-meets-Chloe Sevigny’s ‘Big Love’ Mormon chic.

Alexander Wang’s Resort 2011 pictured at left; Wang’s Essentials collection pictured at right. Photos by John Aquino via WWD.

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