Last night at Hollywood’s Chateau Marmont, Alexa Chung fans turned up in droves to toast the launch of her latest Madewell Collection. Top style starlets like Kate Bosworth and Elle Fanning joined the model / perpetual television host as she crossed her fingers that her second collaboration with J.Crew’s kid sister label would please the masses. Not only are the masses pleased, but traffic was so heavy when the collection hit the retailer’s website that it crashed.
Now that she’s helped Madewell grow from mere cute-kid into a legitimate cool-kid and Mulberry is the world’s top-selling fashion house thanks to her handbag collaboration, it’s safe to say that Chung has the sartorial Midas touch.
The website’s back up and running, so shop the collection here or wait until it lands in-stores at 6pm tonight. If you do decide to stop by one of Madewell’s outposts, be prepared to wait in a massive line and brave aggressive shoppers trying to pluck the most-wanted leopard print Zowie Boots (above) directly out of your hands. Good luck!