Alexa Chung is on a roll. Between hosting Lifetime’s 24-Hour Catwalk, crashing websites with her in-demand Madewell collections, and making Mulberry a top global fashion retailer, she’s found the time to collaborate with super-cool footwear label, Superga.
For their spring/summer 2012 campaign, the UK brand gave the 28-year-old stylesetter full creative freedom to set the tone of the shoot and style their 2750 sneaker with looks of her choice. "We are really excited to have Alexa be part of our story," a Superga spokesperson tells the Telegraph. "She is one of the most influential style icons of our time."
The campaign is set to launch this Thursday. We’re guessing there will be lots of "schoolgirl meets grandma and a skanky older brother” looks involved.