Throughout recent weeks, designer labels have all been releasing their glossy spring campaigns, some successful and others questionable. Diesel’s, produced by creative director Nicola Formichetti, unleashed an exciting exploration of digital culture, whereas Nicolas Ghesquière’s Louis Vuitton rollout fell flat, transparently tapping into the genderless conversation with a clickbait casting choice.
Balenciaga this season opted for a noticeably straightforward approach with creative director Alexander Wang’s golden girl Anna Ewers posing alongside actress/musician Zoë Kravitz. The images see a softer side to photographer Steven Klein’s signature hard-edged aesthetic, showcasing the pair in delicate pearl-hued fashion and surrounded by romantic architecture.
The forced nonchalance and muted color scheme are pretty, but feel a little dry for the designer, who’s private label brims with progressive, electric energy. See more photos, below: