Ryan Gosling’s girlfriend isn’t the only one launching a fashion line this week. WWD reports that Magic Mike star Matthew McConaughey has teamed up with mid-range to upscale department store chain Dillards to roll out a collection of active sportswear called JKL, inspired by the name of his Just Keep Livin [sic] Foundation. The fashion trade journal notes that JKL comprises of "all-journey gear," and includes "performance features such as oil- and water-repellent pants; guick-dry T-shirts and moisture-wicking tops; UV protection, and rash guards." In short, it’s made for brawny McConaughey and all his outdoors-y friends.
When the actor isn’t enjoying life without a shirt, he’s searching for clothing that can fit into his unpredictable schedule. "I like to be able to wear something that is appropriate for wherever the day takes me: to work, on a hike and then out to dinner," he tells WWD. "I like to take the formality out of the day’s schedule and be ready for any off-road detour." Don’t believe him? One of his first brainstorming notes for the collection was "from the jungle to the opera."
JKL sportswear and swimwear will launch in 150 Dillard’s stores in March.