W2W2: What to Wear to Avenue, New York’s Newest Toast to the Good Life

The Spot: Avenue (Chelsea) – New lounge from Marquee mandarins and soon, your Friday night excuse to get dolled up in your most painful pumps and be seen.

Patron Saint of Style: Scarlett Johansson, with curves that are the epitome of glamor, she is now the official face of poppin’ bottles. Her newest advertising deal with Moët Chandon (pictured) means the mini Marilyn Monroe shall forever be synonymous with the luxe life.

Ambiance: We’re not sure, but from the looks of it, not a lot of dancing, which means a lot of posing and posturing from the bottle-buying set. The latest addition to the Chelsea club family, the usual preened and primped bottle models shall do their kin right, toss on their latest Bebe or Versace dress that daddy bought (sugar- or biological), slather up with their scented sparkly self-tanner, and help each other finish the booze. Strappy super-tall pumps to compete with the other models, platforms laced at the ankle to keep from teetering off the tabletop. Feet will hurt, and hurt bad, but that is the price to pay when you aren’t paying for drinks, ladies. Cut out mini-dresses, cleavage-baring tops. and shiny baubles should match your glass of champagne and get you in the front door.


The Look: Scarlett only needs a bottle of Moët to look party-ready, and by the end of the night that’s probably all you’ll be wearing too. But before then, you’ll need clubland’s best. Body-conscious dresses in touchable fabrics take center stage, though not to upstage the real star of this event: skin, and lots of it. Mini-hems, strapless cuts, and off-the-shoulder straps that should keep slipping off the shoulder with every sip. Heels sturdy enough to dance drunkenly with the girls to the newest Kelly Clarkson remix, and fashionable enough to feel comfortable posing on the benches. Tiny clutches with intricate details will show off the logo and are small enough lug to the after-party. The color palette should complement your skin tone (since there will be so much of it) and match the club’s interior: burnished gold, bronze, and flecks of green, which also happens to be the colors of money.

Get the Avenue Look: Clockwise from left: ● Ring: Tiger Eye, House of Harlow 1960 (available at Kitson) – $48 ● Necklace: Long Snake Chain, Martin Grant (available at Saks 5th Avenue) – $795 ● Dress: Bow-front bustier, Moschino Cheap & Chic (available at Saks 5th Avenue) – $333 ● Dress: Cut Out Dress, Alexander Wang (available at Oak) – $565 ● Platforms: Studded strappy shoes Burberry ● Sandals: Platform Sandal Donna Karan – $589.95$ ● Clutch: Logo Clutch Tory Burch – $275 ● Ring: Green Headlight Ring Kenneth Jay Lane, (available at Macy’s) – $58

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