The New Sartorialist: Hanneli Mustaparta

“It’s sort of like writing a hit song—there really is no recipe for success,” says streetstyle photographer Hanneli Mustaparta, describing her criteria when choosing the high-fashion-in-everyday places that surfaces on her eponymous blog. “Some people think the more accessories on an outfit the better, but real style is so far from that. It’s all about being confident and knowing how to choose good things for the proportions of your body.”

Although the 27-year-old Norwegian is still new to photography, she’s no stranger to the fashion industry, having modeled for eight years. During that time, she says, “I always kept my eyes open, even if I was observing makeup or hair. I was always watching, sneaking peeks at everything they do behind the scenes.” She has since strayed beyond the runway, grabbing a camera and using her discerning eye to capture couture and ready-to-wear on everyone from French Vogue editor Carine Roitfeld to complete unknowns. “An outfit is only there for one day. It’s going to disappear. The next day it will be something different,” she says. “I’m documenting and stopping time a little bit for other people to see.”

Dress by Louis Vuitton, Photo by Billy Kidd, Styling by Bryan Levandowski, Hair Charlie Taylor, Makeup Lauren Whitworth using YSL Beaute.

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