Teatum Jones’ New SS17 Collection Celebrates Scottish LGBT Tolerance

Motivated by a passion for “human stories,” UK fashion label Teatum Jones (Catherine Teatum and Rob Jones) launched their latest London runway show for SS17 with a touchingly real, at times rambunctious video. “Talk to me, like lovers do,” made in collaboration with Nice Productions, features an eclectic cast of young Scots: artists, musicians, designers and poets, all “impassioned by their political and social environment” and all bedecked in the label’s colorfully cool, modern designs.

Intent on “making the world a better and inclusive experience for everyone,” Teatum says, “Talk to me, like lovers do” was conceived as a “thank you to the country of Scotland for its progressive legal protection of lesbian, gay, bisexual, transgender and intersex communities.” They’ve since received numerous messages from people telling them how “the film touched them or reflected how they believed, and the reasons they were proud of the Scottish outlook on inclusivity and life.”

 

The clothes themselves, an “open love letter to Scotland,” the designers note, reflect a seamless merger of exquisitely tailored shapes in bold hues and brilliant prints, in both men’s and women’s collections.

The designers, since winning the esteemed International Woolmark Prize earlier this year for their textile innovations, have been traveling the world launching their Woolmark collection at some of the most prestigious stores across the globe. But surely more importantly, they had the opportunity to show the video to members of the Scottish Parliament, “which made us feel proud that our message was cutting through.” Proving perhaps that love really does trump hate.

 

 

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