Tavi Gevinson Styles Her First-Ever Fashion Editorial for ‘BlackBook’

Yesterday, Tavi Gevinson stopped by the BlackBook offices with her father, Steve. Leading up to our first in-person meeting, I had a good number of phone conversations with the 14-year-old blogger and fashion phenomenon regarding the look and feel of our upcoming September issue fashion editorial, her first as stylist. Her voice belongs, of course, to that of a teenage girl, and she carries herself that way. But hype be damned, she is not like other teenage girls.

Chloë Sevigny was originally scheduled to model the shoot, but was forced to back out last minute because of a scheduling conflict. (Yeah, like a surprise sale at Resurrection. Kidding!) The two moodboards Tavi made, shown here, were with Sevigny in mind. But, like a true professional, she took the hiccup in stride, and instead chose model Christine Staub from IMG. (Her mother is Danielle from The Real Housewives of New Jersey!)


When Gevinson entered the fashion closet, our team quickly apologized: “This isn’t like the Vogue closet.” Smiling, Gevinson replied, “Nothing is like the Vogue closet.”

We left her in there, slightly concerned that since the clothes she pulled were minimal for a 10-page fashion editorial—she pulled from 15 designers, but was very selective about which pieces she chose from each—she might get frustrated when pairing items to form looks. Added to the pressure of a first-time styling gig was the presence of Lizzie Widdicombe, who, despite being very sweet, was still a New Yorker reporter writing down Gevinson’s every move and word in her notepad. But Gevinson wasn’t bothered.

When we returned to check on her progress an hour later, she’d created roughly a dozen perfect looks. They were unexpected and perhaps unlikely pairings, but they were also mature, intuitive and inspired. When we first commissioned Gevinson to style the story, we weren’t sure what to expect. That was part of the allure. Can such a new and young fashion authority, one for whom Internet images often replace the touch and texture of actual collections, do the job of a stylist? Can she edit the season’s best clothes, and partner them in an organic and interesting way? Will she be able to put together a fashion narrative and consistent tone? The answer is yes.

Gevinson is currently upstate with most of the BlackBook team shooting until sunset. I’ll keep you posted on the outcome.

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