Photography: Ari Marcopoulos for Gucci
Gucci has just unveiled a new collection inspired by the legendary designer Dapper Dan.
Operating in Harlem in the 1980s and 90s, he built his name creating one-off outfits for hip-hop and street style stars including the likes of LL Cool J, Eric B., Rakim, and Salt-N-Pepa.
His looks were often matching-full-length tracksuits, often covered in logos, as well as great long jackets. The new collection takes favorites from Dapper Dan’s work and reimagines them using high-quality Gucci fabrics and leathers, with the famous logo printed often over the garments.
Photographer Ari Marcopoulos shot the campaign in and around the streets of Harlem to capture the authenticity of Dapper Dan’s original shop neighborhood.