Take A Look at Gucci’s New Dapper Dan-Inspired Collection

Photography: Ari Marcopoulos for Gucci


Gucci has just unveiled a new collection inspired by the legendary designer Dapper Dan.

Operating in Harlem in the 1980s and 90s, he built his name creating one-off outfits for hip-hop and street style stars including the likes of LL Cool J, Eric B., Rakim, and Salt-N-Pepa.

His looks were often matching-full-length tracksuits, often covered in logos, as well as great long jackets. The new collection takes favorites from Dapper Dan’s work and reimagines them using high-quality Gucci fabrics and leathers, with the famous logo printed often over the garments.

Photographer¬†Ari Marcopoulos shot the campaign in and around the streets of Harlem to capture the authenticity of Dapper Dan’s original shop neighborhood.


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