Now joining the ranks of cool “Coach Guys” (our personal favorite being Kid Cudi in 2015) is none other than Creed’s Adonis Johnson, Mr. Michael B. Jordan. The swoon-worthy actor has just made his debut as the face of Coach Men’s in their latest Spring 2019 global advertising campaign, as brought to life by photographer Craig McDean, stylist Jane How, makeup artist Carola Gonzalez, hair stylist Jove Edmond and legendary art director Fabien Baron.
Set against a backdrop of a faded carnival in a sunlit desert outside of LA, Jordan is nestled on a vintage car dressed in Coach’s reimagined, iconic American silhouettes: a color-block shearling jacket, blue leather moto and patchwork leather MA-1. Accompanying Jordan and his Coach swag are also the brand’s key pieces of the season, which include the Signature Rivington Backpack, the Rivington Belt Bag and the Metropolitan Carryall.
While Jordan’s Coach spotlight is shining bright, what the heck, he also appears in their campaign for the Men’s Fragrance Collection. In these images, Jordan is shown sitting in a vintage car, set in a garage among chrome-plated reflections conveying the approachable masculinity of the Coach Guy.
It seems this collaboration has been a long time coming, as Coach’s Creative Director Stuart Vevers has been an unapologetic devotee of MJB, and vice versa. Vevers declares, “I’ve really enjoyed getting to know Michael over the last few years. He has been a true supporter of Coach, so it felt like a really natural step to collaborate more closely and create a partnership we can take to the next level.”
Extending the flattery fest, the Fantastic Four / Black Panther actor enthuses, “I’m proud to be the face of Coach Men’s. I’ve been a fan for a long time, and truly respect their inclusive and optimistic values. I’m honored to be a part of Stuart’s vision and creative process.”
As huge fans ourselves of the dreamy MBJ, we cannot wait to see Jordan looking A1 in Coach duds plastered in ads around Soho, on our Instagram feeds, and hopefully at the next big Coach launch event.